TAG Heuer Collaborates with Google, Plots its Way Through the World of Smartwatches

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TAG Heuer Collaborates with Google, Plots its Way Through the World of Smartwatches

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Tag Heuer, the world renowned high-end watch making company, will soon be announcing that it is working on building its own smartwatch. Chief Executive Office, Jean-Claude Biver told Bloomsberg in an interview that the company will be officially making a statement tomorrow about its partnership with Google and Intel. As Switzerland lacks the necessary resources in technology, the partnership with Silicon Valley giants will only benefit the company.

Intel has been signed to supply the processor, while there is no official word on how Google will be of help. It’s an easy assumption to make that the company would be incharge of providing a seamless OS experience, with Android Wear. Tag Heuer has taken us the mammoth responsibility of designing the watch-case and crown. Biver is also suggesting a Tag Heuer smart watch may come with dials, such as an analog watch.

[quote text_size=”small” author=”Stéphane Linder” author_title=”CEO, TAG Heuer”]

I don’t see us taking a big risk unless we find a way to make luxury watches looking like real luxury watches that provide very easy-to-use, smart information that isn’t complicated—and don’t just replicate the mobile phone.


Tag Heuer stated that the craftsmanship of making this particular model will be very different than its traditional watches. Hence, the Research and the Development Business department has been split up into two.

In this age of Smartwatches, traditional Swiss Watch industries might be heading towards extinction. Swatch co-inventor Elmar Mock has said that the Apple Watch might put a lot of pressure on traditional watchmakers in Switzerland, and he anticipates an ice age for the industry.

We could be looking at a luxury Android Wear smart watch. Its availability and price have not been revealed. We will have to wait till tomorrow to find out the answers of these questions.

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Rishi Baruah
iGyaan Network's newbie Rishi Baruah is a musician hailing from Mumbai. He plays drums for a Delhi-based band and specializes in Concert Photography. Oh yes, he can cook up a mean four-cheese pizza.