Asus to ‘Make in India’ Smartphones by Partnering With Foxconn
In line with the enthusiastic ‘Make in India’ initiative that was kickstarted by Narendra Modi in September 2014, the latest to join the bandwagon is Asus. The Taiwanese Smartphone manufacturer has declared that they will start manufacturing smartphones locally, in Sri City, Andhra Pradesh.
This is a great move by the company as it will christen them into the highly competitive Indian Smartphone market. They ambitiously aim to produce 1.5 lakh phones by the end of this financial year, thereby contributing to 80% of the sales in India, as per reports.
Asus India Country Manager (System Business Group) Peter Chang told PTI:
“India offers us a huge opportunity as smartphone penetration is just 10 per cent. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market,”
Asus isn’t the only one aiming high in the subcontinent. Seeing that India is likely to take over the global Smartphone market in the next few years by throwing USA off its currently held no. 2 position of being one of the largest smartphone manufacturers in the world.
“We are aggressively targeting the Indian market. We aim to achieve five per cent market share in the country by next year.”
Keeping this information in mind, we had earlier told you that Xiaomi, Huawei and Motorola were just some companies that had already begun making their handsets in India and are hoping to make grand profits given the exponential growth the country has, backed by the ‘Make in India’ initiative.
To see the list of companies click here.