HTC Will Soon Make A Comeback In India
Taiwanese smartphone maker, HTC has seen better days in the past accrediting to its software and hardware innovations. Noteworthy, it was the worlds first company to launch a dual camera smartphone, the EVO 3D. However, in an economy like India which is majorly driven by the specification to price ratio, HTC failed to persist and ceased its operations in the country last year. Reportedly the company is planning to make a comeback in India but in a completely different convention. The company is in talks with three Indian OEMs, Micromax, Lava and Karbonn which will license its brand name and will pay a royalty in return.
Why Would Indian Companies Want To License HTC’s Brand Name?
In the last couple of years, the market share of Indian smartphone companies has fallen drastically. According to reports, Indian companies had a 40% market share in the year 2015 which had fallen to single-digit last year. Clearly, this is due to fierce competition from Chinese companies like Xiaomi and Oppo. The aforementioned Indian brands are currently focusing on feature phones and entry-level smartphones in order to thrive this deluge.
Products offered by HTC in the past were mostly targetted towards the premium and mid-range segment. Assuredly the company had the brand value which pulled the customers to its offerings. Hence, Indian brands with the help of HTC’s brand name can tap into these segments which they are currently incapable of.
It is unannounced what products will be sold under HTC’s brand name in India. Nevertheless, the portfolio will certainly include smartphones and it can also incorporate tablets and smart home products. One smartphone that the company can launch in the country is the HTC Exodus which is the world’s first blockchain smartphone. Another product that the company can launch is the 5G hub which as the name suggests is 5G compatible device. It is an attractive looking smart home gadget that has a built-in screen and runs on Android OS. Information about other products is expected to follow soon which we will keep you posted on.