Samsung targets 25% growth from home appliance business in 2012

Samsung Electronics today announced its plans to strengthen its Home Appliance business by announcing the launch of its new Direct Cool refrigerator and Semi automatic washing machine range in the country.

The company today launched new direct cool refrigerators and semi-automatic washing machines with a price range of Rs 11,300 and Rs 18,900 for refrigerators and Rs 10,950 and Rs 11,950 for washing machines.

[quote]“We are targeting a growth of 25 per cent in both refrigerator and washing machines segments in 2012,” company’s Vice President (Home Appliances) Mahesh Krishnan told reporters here.[/quote]

With a growth of 20 per cent, the Korean electronics major sold 1.7 million refrigerators and seven lakh washing machines last year, he said.