Google Highlights Google Now In Grammys Commercial For The Nexus 4

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Google Highlights Google Now In Grammys Commercial For The Nexus 4

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During the Grammys award show on Sunday night, Google aired a new commercial highlighting the Nexus 4 and its Google Now service found within Jelly Bean. 

The first dedicated Nexus 4 ad was a Christmas-themed effort that went down rather quietly last month, showcasing the device’s camera. However, this new advert — details of which were revealed on Google+ by Vic Gundotra, who heads up development of Google’s social network — is its first big-time US ad spot for the (Android 4.2) Jelly Bean-powered device and the focus is interesting.

Rather than going into detail on the handset itself, which is built by LG, the advertisement highlights the features of Google Now, showcasing a number of ways it can be used via examples from across the world. In the extended 60-second version of the video, below, Google Now is used to check the weather, plan and carry out a trip, locate a restaurant, perform a translation on the go, and video chat through a Hangout.

Indeed, Google Now aims to make your life a little less challenging while you pursue your goals. It is a good thing that Google Now works on multiple devices, otherwise you would still be facing the supreme challenge of finding a Nexus 4.

Apart from its aggressive web campaign for the Nexus 4 and Google Now, the company hasn’t exactly highlighted the features to the masses via television campaigns. Now that Google’s Nexus 4 stock looks to be steadying, it’s ramping up that arena.

Still nothing for the Indian market yet! Disappointing!

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Shivaank Rana
iGyaan's Carlos Santana! Shivaank loves Apple products! He stays up to date with the latest happenings of the tech world and gets his hands dirty with the latest Gadgets! Follow Him on Google Plus : Google+