CES 2015 : Asus Brings Out Zenfone 2 and Camera-focused Zenfone Zoom

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CES 2015 : Asus Brings Out Zenfone 2 and Camera-focused Zenfone Zoom

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Asus, Taiwanese smartphone maker, has launched two new variants of its blockbuster phone, Zenfone at CES 2015.  The Zenfone 2 and Zenfone Zoom, both are based on the same hardware platform and run on Android 5.0 Lollipop.

The Second Gen Zenfone flaunts  a 5.5-inch full HD (1920×1080 pixels) IPS display, with evidently narrower bezels than its earlier devices. In fact, the company claims that the phone features 72 percent screen-to-body ratio. As for power, the smartphone is powered by Intel’s 64-bit Atom Z3580 quad-core processor clocked at 2.3GHz, and it is paired with 4GB of RAM.


On the software side ASUS is now packing Android 5.0 Lollipop and the latest version of its Zen UI custom overlay.  On the photography front, the smartphone features a 13-megapixel “Pixelmaster” camera with an f/2.0 aperture, zero shutter lag, and according to the company, “the world’s best HDR technology.”

On the front, there is a 5-megapixel selfie snapper with different features including a Beautification mode, which offers real-time image enhancement, skin softening and brightening, blush and colour correction, eye enhancement and cheek thinning. The Zenfone 2 gets its juice from a 3,000 mAh battery with fast charging capabilities.


On the other hand, the Zoom boast the similar specifications as Zenfone 2 but with serious focus on imaging. The Zoom sports a 13MP camera that has 10-element lens, 3X optical zoom, and optical image stabilization. The back of the smartphone is reminiscent of the Nokia Lumia 1020.

The Zenfone 2 is priced at $199 (Rs 12,600 approximately), and will be available later this year in March. However, the availability and price of the Zoom is yet to be announced.

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Parul Ritvik Sood
iGyaan Network's newbie, Parul is a Writer, Poet, Reader and Mass Communication Graduate with great interest in startups and entrepreneurship.