Facebook has reportedly decided to roll out two new advertisement products aimed at small businesses. This new advertisement scheme is to encourage smaller firms and companies, who have previously been reluctant to be a part of prime placement on the social networking website.
The first ad product focuses on what Facebook is calling “local awareness ads”. This will allow businesses to target customers according to their location. This feature will especially be helpful to smaller businesses which have multiple chain stores to target their specific audience more personally.
New reports have suggested, that Chinese smartphone manufacturer, Xiaomi Corp is under investigation for allegedly violating China’s new advertisement law. This new law, that became effective from the 1st of September, 2015, states that the use of superlative adjectives in promoting products would be banned.
Investigation of the matter is being made on suspicion of the usage of phrases such as “the best” to describe their product. Zhu Dalin, an analyst at the Beijing based Internet Consultancy Analyses told the Economic Times :
“The new law will have a [...]
Google is letting advertisers in on your email address so that they can get you exactly what you’re looking for. And yes, this is a new feature by Google. The company is rolling out a new tool called Customer Match, which allows advertisers to use a list of email addresses to target specific users across Google. So now you can be tracked online by your Gmail address.
When you buy a smartphone, for example, from an online retailer and provide your email address, the retailer will feed your email id along with your recent purchase to the Google server. So the next time you’re surfing the net while logged in to your Gmail account, Google will be able to send you a whole bunch of [...]
