Mitashi today unveiled a new smartphone for the Indian market which is targeted at young women. It is an affordable device with some decent features but Mitashi’s marketing pitch for the phone can only be described as mildly offensive.
The company begins its press release by saying that its new phone, the “WattaGirl” is designed especially for young girls and their vibrant moods. It goes on to say that WattaGirl can hold 2 sim cards, so that all of a girl’s world can come neatly packed in one awesome phone. The press release ends by saying that a girl’s phone is an extension of a girl’s [...]
In this day and age of high end specs and 4K displays, manufacturers are launching phones for the aged, trying to venture into a demographic that generally stays away from high tech gadgets. Philips Mobile and Mitashi on Monday launched phones for senior citizens featuring larger buttons, a bright screen and a convenient flashlight.
“The senior generation, while being largely technophobic, is looking at their grandkids engaging actively on the Android platform and definitely wants to get onto the bandwagon. We thought of addressing the need of a smartphone exclusively made keeping senior citizen’s needs in [...]
