Soon, waiting for your pizza to arrive on your doorsteps will get slightly less agonizing. Inspired by Uber’s ridesharing app that allows you to keep a track of your cab in real time via a map, Domino’s Pizza Enterprises plans on creating a similar app that will allow you to track your pizza in real time. Domino’s Pizza Enterprise is the master franchise holding the rights to Domino’s brand in Australia, New Zealand, Japan, France, and Netherlands.
This new app will allow the users to follow their order on smartphones, tablets or TV screens. When asked about the theory behind this app, Chief Executive, Don [...]
Fashion e-commerce store, Myntra recently made headlines when it announced that it will be shutting down their website and will be solely an app-based business. Myntra and its parent company, Flipkart have already shut down their mobile websites and are only accessible through their apps. This exclusive app based model raises several questions, most important of which is; why are we being forced to download more apps, has the smartphone consumer base grown strong enough to support the app-only business model?
The switching of Myntra to an app-only business entity might make sense to the e-tailor. The company claims to make 85 percent of all visits from its smartphone app and [...]