It’s only been a little over six months since Apple started operations at Apple Music, and in that short span of time, this promising service has outdone expectations, as well as the previous market leader, Spotify. Apple Music now has over 11 million subscribers, along with 782 million iCloud users.

The new 11 million figure was mentioned by Craig Federighi and Eddy Cue, Apple’s Senior Vice Presidents, on John Gruber’s podcast, The Talk Show, published today. It should be noted at this point that it took Spotify, its main rival, 6 long years to reach its first 10 million milestone.

This is an interesting piece of information because Apple’s streaming [...]

Music analyst Mark Mulligan has estimated that Apple Music will have more than 8 million paid subscribers before the closing of 2015. The number will be more than double in 2016 as it is expected to hit 20 million.

If these numbers indeed turn out to be correct then Apple Music would have gained twice the number of subscribers within 6 months of what Spotify did in the first 4 years of its launch. Apple Music had become the number two music service by mid-2015 in a very brief period post its launch.

“Apple might not have found the subscription market quite the plain sailing it had anticipated but it has still managed to establish itself as the second player with [...]