Apple Music to Have 8M Paid Subscribers This Year, 20M in 2016
Music analyst Mark Mulligan has estimated that Apple Music will have more than 8 million paid subscribers before the closing of 2015. The number will be more than double in 2016 as it is expected to hit 20 million.
If these numbers indeed turn out to be correct then Apple Music would have gained twice the number of subscribers within 6 months of what Spotify did in the first 4 years of its launch. Apple Music had become the number two music service by mid-2015 in a very brief period post its launch.
“Apple might not have found the subscription market quite the plain sailing it had anticipated but it has still managed to establish itself as the second player with astounding pace,” says Mulligan.
Come 2016, if Apple does indeed manage to get 20 million paid subscribers, it will be very close to catching up with Spotify, albeit still being on the no.2 spot.