Earlier this month, Chinese smartphone maker, Vivo applied for a trademark with the title name ‘VivoX’. It was assumed that the company might launch a flagship device which will carry the moniker. However, a new report suggests that this is not the case. 

Instead, the company wants to make a larger change with the newly filed trademark. Vivox will not be the name of a new smartphone, rather, it will be the new company name.

Vivo has filed eight trademark applications with EUIPO (European Union Intellectual Property Office) which include Vivox APEX, Vivox NEX, Vivox S, Vivox U, Vivox V, Vivox Y, Vivox Z and Vivox IQOO.

All the applications are [...]