Up until a few years ago, SMS packs were a big selling point for holidays and major festivals. However, with the internet becoming more affordable and accessible, users have resorted to instant messaging apps like WhatsApp to communicate on a daily basis. A report claims that on the 31st of December 2017, over 75 billion messages were sent on WhatsApp worldwide. For context, Earth’s population is 7.6 billion.
In India alone, WhatsApp has over 200 million monthly active users who sent over 20 billion messages on New Year’s Eve. That is a staggering figure for one country which constitutes more than 1/4th of the total messages sent across the world. Incidentally, the [...]