Newly launched brand YU unveiled its first smartphone, Yureka, a few days back. The new company has been born from a collaboration between Micromax’s Founder Rahul Sharma and custom ROM maker CyanogenMod. The arrival of the high-speced low-budget smartphone has created quite a stir. From day one it was off to a rocky start; it began by banning OnePlus from selling their popular handset in India.

Hence, we decided to check out how the Yureka fares when compared with the rest of the competition. So, away from the court, let the real battle begin.

Specs Micromax Yu Yureka Xiaomi Redmi Note XOLO Omega 5.0 Asus ZenPhone 5 Moto-G (2nd Gen) Display 5.5-inch [...]

Many of you have inquired as to how the Chinese smartphone manufacturers are capable of bringing high speced devices that are priced so low. Here we attempt to explain how the likes of Xiaomi and others go about their business of creating havoc in the mobile markets everywhere.

Both Motorola and Xiaomi have kept prices low by using the e-tailing route

It is estimated that companies like Xiaomi are selling their phones at a loss of Rs. 1000 so that they can create a market buzz around their products. Xiaomi is bringing in just about a 1,00,000 units of their [...]