Microsoft Brings the Lumia 540 to India, Priced at Rs. 10,199
Microsoft is steadily pushing itself in the affordable section of the Indian smartphone market. After announcing the Lumia 540 in April, the company launched the smartphone in India today with a price tag of Rs. 10,199.
Throwing some light on the specifications of the device – the Lumia 540 Dual SIM sports a 5-inch display with a resolution of 1280×720 pixels and a pixel density of 294ppi. It is powered by a 1.2GHz quad-core Qualcomm Snapdragon 200 processor, coupled with 1 GB RAM. It has 8 GB of internal storage and can be expanded up to a heavy 128 GB. The camera optics include an 8MP rear camera with a LED flash and a 5MP front camera. Its pre-bookings begin today and will be available in black, white and cyan colors.
The Microsoft Lumia 540 joins a long list of budget smartphones already playing the Indian field. The new entrant may not have what it takes to survive. A couple of days back, Micromax’s subsidiary Yu announced its affordable “flagship,” the Yuphoria. It offers similar specs, but is priced at a mere Rs. 6,999. Clearly, the Lumia 540 will face stiff competition.
Here’s a quick look at the phone’s specs:
|Specification||Microsoft Lumia 540|
|Resolution||1280×720 resolution, 294 ppi IPS display|
|Processor||1.2GHz quad-core Qualcomm Snapdragon 200 processor|
|Expandable Up to||128GB|
|Primary Camera||8MP with autofocus and LED flash|
|Operating System||Windows Phone 8.1 with Lumia Denim|