CompareComparing...

Google Rebrands Itself as ‘Alphabet’

Now Reading
Google Rebrands Itself as ‘Alphabet’

Browse This Page

The biggest Internet-based tech company in the world has major announcements for us today. The latest news on Google Inc. is that it has renamed itself as Alphabet. Alphabet is now the umbrella company that owns Google and the other companies that Google owned. Google founders Larry Page and Sergey Brin will run Alphabet as CEO and President, respectively, while Sundar Pichai will be the new CEO of Google under Alphabet.

What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google.

In an official blog post, former Google CEO Larry Page claimed that the major restructuring is to make “things cleaner and more accountable.” The official Google announcement on its blog, suggest that there will be a new placeholder site called abc.xyz. However, the entire list of companies that come under Alphabet is unclear.

“The whole point is that Alphabet companies should have independence and develop their own brands” – says Larry Page, CEO of Alphabet.

Alphabet’s aim, as mentioned in their official blog – is to have a strong CEO who runs each business, while the CEO and President of the umbrella company, handles capital allocation and work, to make sure that each business is doing well. This seems like a more consolidated administrative measure, more than anything else. It will help the founders to have a better hold over all the companies along with competent leadership. As of now there are no reports suggesting that this interior change would in any way affect the user’s day to day dealings.

[tw-toggle title=”A draft list of the companies under Alphabet”]
Alphabet (the main company) B (rumoured to be Boston Dynamics, however it is unclear whether it is under Google or not) Calico (focused on longevity) Capital (investment) D E Fiber Google (now led by Sundar Pichai and includes search, ads, maps, apps, YouTube, and Android) Hooli J K Life Sciences M Nest O P Q R S T U Ventures W X lab Y Z Please note that this is only a suggested list and not the confirmed one

[/tw-toggle]
For more information: [tw-button size=”medium” background=”#07ABE2″ color=”” target=”_self” link=”http://googleblog.blogspot.in/2015/08/google-alphabet.html”]Google Blogspot[/tw-button]

[tw-button size=”medium” background=”#07ABE2″ color=”” target=”_blank” link=”https://abc.xyz/”]abc.xyz[/tw-button]


What's your reaction?
Awesome
0%
Epic
0%
Like
I Want This
0%
Meh
0%
About The Author
Rachel Issac
Rachel Issac
Rachel Issac, very much like Jon Snow, knows nothing. She likes to sleep, read, write and watch TV. Asymmetrical things bother her and she currently uses her spare time to write for iGyaan.in.
10 comments
John Connor
John Connor

Art arm of Alphabet must be here facebook.com/AlphabetArtInvest

AnkitTaneja
AnkitTaneja

so GOOGLE is now ALPHABET ( in maths google is now a subset of alphabet :P )


AND see what

ALPHABET comes before APPLE :p


HAHAHA on your face APPLE :p

Jitesh Kumar
Jitesh Kumar

Indian has become CEO of Google. India-born Sundar Pichai was named CEO of Google on Tuesday by the company's founders Larry Page and Sergei Brin in course of a re-organization that created a mother company called Alphabet. For more information watch this video and share this video. https://www.youtube.com/watch?v=ivd265l5P3E

Prakash Dahal
Prakash Dahal

its not actually a rebranding... google will be google forever

Nawaz Sagri
Nawaz Sagri

Sundar Pichai new CEO of slimmed down Google inc.