Hands On with the Lava Iris 504Q at Launch in India (PR)
Lava and Xolo are essentially the same company, and traditionally Xolo was formed by the company to take care of smartphone needs of the market and Lava remained focused on the feature phone market. As the market transitions from a feature phone to a smartphone market. Lava has also transitioned into the smartphone market with the new iris 504q, and the company says it is happy competing within the organization, even if it has to.
Lava on Friday launched the Iris 504Q, a smartphone targeted at the likes of Micromax and Karbonn with their Canvas and Titanium series. Powered by a Mediatek Processor (6589) the company is trying to differentiate the product from the mass of multiple devices in the market with features like gesture control and software enhancements.
Lava iris 504Q Initial Impressions
The handset is manufactured well and almost resembles the HTC Butterfly from a distance, thanks to the resemblance to the earpiece grill. The back of the Lava iris 504Q is a soft touch plastic, that almost feels rubberized for added grip. Lava has managed to get a good balance of subtle branding and design to ensure the phone does not look overly flash and cheap.
The hardware list on the Lava iris 504Q is also pretty common on the market, a 5 inch 1280 x 720p screen, quad core processor , a mix of 8 MP and 2 MP cameras, 1 Gig of RAM and a 4 GB storage. Lava is trying various software tweaks to appeal to the market like gestures for the image gallery and clicking pictures. This will definitely attract buyers who were influenced by these features in the Galaxy S4, but the it does not work that well.
The Lava Iris 504Q is also fairly slim at just 8.4mm and fits well in the hand. For a price of Rs.13499/- in the market Lava has added yet another competitor in the Quad Core dual sim market.
Check out the images below.
[toggle title=”Press Release”]New Delhi, June 15, 2013: LAVA International Limited, a fast growing company in the mobile handset industry, today announced its entry into the high-end smartphone category with its new flagship smartphone, Lava Iris504q. The phone boasts of technologically advanced gesture motion control that reinvents the mobile experience and set a new standard for smartphones in its category. Lava Iris504q is designed to address a large and important segment of the smartphone market where customers are looking to upgrade to an affordable, easy-to-use, full-featured and technologically competitive smartphone.
The Lava Iris 504q is a high-end Android smartphone with 8.4mm thickness that makes it the slimmest in its category. It brings HD experience to a 5 inch IPS screen with OGS display technology and a resolution of 1280×720 pixels. The new gesture motion feature allows the users to interact with the phone with just a swipe of the hand in the air. The gesture control feature can be used for clicking photos, changing tracks on the music player and video player, tuning FM channels and browsing entertainment gallery on the smartphone.
Powered by a Quad Core 1.2GHz processor and running on Android 4.2 (Jelly Bean), the Iris 504q comes with an intelligent flip cover, offering comfort and convenience to the consumer. This device sports an 8MP camera (rear auto-focus with in-built flash and BSI sensor) that provides multiple camera options to capture stunning photographs and a 2 MP front camera for 3G video calling. .
Lava Iris 504q also packs in 1GB RAM and an internal memory of 4 GB, which is expandable up to 32 GB,
giving users enough space to store their multimedia content. A large 2,000-mAh battery provides ample back up for multimedia, stand by and talk time.
Lava has also partnered with Hungama to provide seamless entertainment experience and various VAS initiatives latest being integration of Hungama’s Music Application and ‘LavaZone’ the storefront (Powered by Hungama.com) on Iris 504Q . With this user gets access to over 2 million pieces of content across genres and languages, in the form of music tracks, music videos , trailers & dialogues; mobile content such as ringtones & wallpapers.Iris504q comes with some preloaded apps such as Opera web browser, Hungama Music App and Moden Combat HD from gameloft, making it a smart choice for the smartphone buyers.
Mr. Hari Om Rai, Co-Founder & Director, Lava International Ltd., said, “Lava believes in enhancing consumer experience while assisting efficiency and helping consumers to enjoy products that meet their needs. Our innovative products are a result of careful planning, intense R&D and listening to the needs of our consumers. We are proud to announce the launch of our flagship and the much awaited, Lava Iris 504q – a technologically competitive product, with superior features and high quality, available to our discerning customers at a smart price.”
Lava Iris 504q is a super slim, fast and easy-to-use smartphone that delivers effortless multitasking, making life easier and hassle-free. Priced at Rs. 13,499 Lava Iris 504q will be available across national retail chain stores, multi-brand outlets across India and online stores beginning 4th week of June.
For more information, please visit www.lavamobiles.com[/toggle]