Instagram Acquires Video Sharing App Luma
Instagram, now owned by Facebook, has acquired the Luma Camera app and removed it from App Store. The app featured real time video stabilization and rolling shutter correction, real time filters, and pinch to zoom.
The acquisition is announced by Luma on its homepage:
Eighteen months ago, we embarked on a mission to make capturing and sharing beautiful videos easy without expensive software or heavy equipment. By joining the exceptionally talented team at Instagram, we’re taking another big step towards realizing that mission. We’re incredibly excited to be able to help make a product that is already used and loved by millions of people even better.
As part of our move to Instagram, we are shutting down the Luma service. We want to make this transition as painless for you as possible. Here is a link to download your videos. We will also continue to support Luma until December 31st, 2013. Please don’t hesitate to contact us with any questions, comments, or requests for technical support at email@example.com.
A heartfelt thanks goes out to every user, family member, investor and friend. We couldn’t have achieved this milestone without your help. We hope to see you on Instagram!
– The Luma Team
Terms of the deal have not been revealed, but Facebook did confirm the acquisition.
“By joining the exceptionally talented team at Instagram, we’re taking another big step towards realizing that mission,” the Luma team wrote after mentioning they want to make capturing and sharing videos easy without the need for expensive software or heavy equipment.