Zomato to Start Food Delivery Service in India
Zomato is making headlines every other week. About a month back, Zomato acquired Urbanspoon, a restaurant information and recommendation service in the US and just few days back, it expanded beyond search by debuting its cashless payment system in Dubai. Now, the company is planning to get closer to their customers by reaching their doorstep.
The online restaurant discovery service is geared to launch a delivery service where users can place an order on Zomato, and it will deliver the same to your home. The service will commence in India on 16th March and will cover 2,000 restaurants initially. The company expects to increase the count to 10,000 within one month of the launch of the service.
The CEO and Co-Founder of Zomato Deepinder Goyal said –
We have a sales team of around 300 in India and 5,000-odd advertisers… these partners know the volume we bring to them so it is quite easy for us to launch this [new service]
The service is presently in testing mode which includes 500 staff and a few restaurants. Goyal drew some light on its workings saying that the company will provide the restaurants with an iPad, which will be fitted with an app. This app will transform the iPad into a hotline and order will be taken through it. After each order, users will be asked for their rating and on the basis of the evaluation, the restaurants’ profile will be displayed.
With Zomato’s reach to millions of people across India, there is a pressure on the restaurants to make timely deliveries. After all, the site is a dominant medium for free advertising.