Ola Now Delivers Food At Your Doorstep Within 20 Minutes With Ola Cafe
Taxi aggregator service, Ola is one of the most prominent cab services on the Indian roads. It is currently in the process of raising Rs. 2500 crores to expand its business. While it’s taking care of its fundraising efforts, the company has launched a new food delivery service called Ola Cafe. This services will be well appreciated by working professionals.
Ola Cafe will be added to the existing app so won’t have to clutter your device by adding a new app. It will be available to users in select localities of Bangalore, Hyderabad, Delhi and Mumbai. Lunch is served from 12:00 PM to 3:00 PM, snacks are served from 3:00 PM to 7.00 PM while dinner is served from 7:00 PM to 11.00 PM.
Users can choose the item of their choice from the menu and specify the quantity and then place the order. The payment for the meals can be done through Ola Money or directly through cash. The company says it will deliver food within 20 minutes of order.
You can also cancel the order before it’s delivered. You can cancel the order from the app itself or by calling Ola. You cannot cancel the order once it’s delivered. You also cannot order the meals to a separate location as your current location is taken by default as the delivery address.
Ola had previously stated that it would enter the product delivery space, and food is as good a product to understand the challenges of a delivery business. It is not sure as of yet as to how many of its vehicles will be engaged in its food delivery wing. Ola had earlier stated that it has a fleet of 1 Lakh taxis across India, but it still is struggling to meet the growing demand for its basic cab service.
Ola’s prime competition, Uber has already launched a similar service called UberFRESH in America where it deliver lunch and dinner . Uber also delivers groceries, medicines, chocolates and a lot more in the United States. So it’s clear that Ola wants to beat Uber in the delivery business by having the first mover advantage in the massive Indian market.