Motorola is Not Considering an Offline Sales Policy Anytime Soon: Moto India Head

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Motorola is Not Considering an Offline Sales Policy Anytime Soon: Moto India Head

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At a time when most of the major tech giants are setting up their retail stores, slowly making the move from online to offline, Motorola wants to stick to their present sales model. The telecommunications firm revealed that it has no plans to sell smartphones through physical stores in India and will continue to retail handsets through their exclusive online partner Flipkart.

According to Times of India, the India Business Head of Motorola, Amit Boni spoke about the company’s plans, “It is important that when you take a strategic bet, you stand by it and make it work. That’s what we are doing with the Flipkart partnership. You need to look into other channels of sales only when your present channel is not sound enough.”

Recently, Motorola inaugurated its first bricks-and-mortar store Moto Care in India. It’s a one of a kind store at Jayanagar in Bengaluru where customers can walk-in to check the product portfolio. The store showcases smartphones and accessories and also provides repair services. Boni further elaborated his statement, “We believe that there’s a certain set of customers who wants to see the device before buying it. We are making sure that we are opening up to them too.” The Chicago-based firm plans to open more such stores across the country in the coming days.

moto selfie stick

Motorola’s Handcrafted Selfie Stick

It has also been learnt that Motorola is planning to expand its 4G portfolio of devices. The company is expected to launch a 4G version of Moto E in India.  Recently, the firm came up with few new releases. The first in the list is the Moto Turbo, followed by Moto Selfie Stick, which the company showed off on April Fool’s day. The company claimed that the stick is a $140 handcrafted accessory to click self portraits and is compatible with Moto X. We almost fell for that one.

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Meenakshi Rawat
iGyaan's newbie Meenakshi handles content at iGyaan. She is an ultimate foodie, loves travelling and likes to read.