YouTube Launches its Own Music Streaming App, Challenges Apple Music and Spotify
Watch out Apple Music and Spotify, YouTube Music is here. The world’s largest and most popular free music service has started rolling out a dedicated music app, which includes a paid subscription option.
YouTube has been dominating online video streaming for years and has become a household name today. Now the video giant wants to do what it does best – bring music to the masses. YouTube has stuck to free music videos for years to the dismay of some in the music business. The contention was that YouTube doesn’t generate nearly enough revenue when compared to the number of hits it gets on a daily basis.
The YouTube Phenomenon
Videos are becoming the next big thing for social networking sites. Facebook’s big video push is now providing a real competition to YouTube, and Facebook has also shown interest in music, too with the newly launched Music Stories. But the impact on YouTube has been massive and the video giant knows just how big it is. in their official blog, YouTube said that, “today, any artist can upload a video to YouTube and get discovered by over 1 billion people around the globe. That global exposure has allowed YouTube and Google to pay out over $3 billion to the record industry to date. But it’s also provided an incredible source of promotion for artists, helping fuel ticket sales, move merchandise, and boost album and song downloads. Just this month, Adele’s “Hello” became the fastest rising video of the year on YouTube, while also breaking the record for first week download sales.”
The fact that YouTube is coming out with a standalone app when Google Play Music already exists is a bit confusing. However, those who are subscribers to YouTube Red can avail benefits on both the apps.
How Does YouTube Music Work?
The app works like a standard music service. You search for artists or songs and then YouTube suggests more songs based on your search. It’s unlike Apple Music and Spotify in that while the latter services offer curated songs and playlists, YouTube Music doesn’t. The app lets computers rather than humans pick out songs for you, and will do so once you already have a song in mind.
No matter where you start in the app, the music will never stop. Every song you play or artist you choose will take you on an endless journey through YouTube’s music catalog. A simple tap and you’re on your way, enjoying your favorite music and discovering new artists effortlessly. The home tab will recommend tracks just for you and create personalized stations based on your tastes.
You cannot create playlists, however. Instead YouTube Music creates a daily playlist for you in ‘My mix’, which combines tracks you’ve listened to, tracks you’ve liked and some new suggestions based on both. The app is also unlike Apple Music and Spotify in that it is the first music streaming app that includes videos. You can share and listen to music for free, with ads, or go for an ad free version by subscribing to YouTube Red for a monthly fee of $10.
The YouTube Music app is available only in the U.S as of now and YouTube plans to roll out the service in other countries soon. Let us know what you think of YouTube’s newest app in the comments below.
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