Xiaomi Launches Mi Band HRX Edition In India
The Chinese tech giant has launched the Mi Band HRX Edition in association with Bollywood actor, Hrithik Roshan. The HRX Edition is basically an adaptation of the Mi Band 2. The wearable device will be available to buy from 18th September on Xiaomi India’s official website. Subsequently, the Mi Band HRX edition will be available on Amazon, Flipkart, and Myntra starting September 20.
Talking about the partnership with HRX by Hrithik Roshan, Vice President and India Managing Director of Xiaomi, Manu Jain said
Indians are becoming more fitness conscious and this category is at an extremely dynamic stage. The Mi Band is a great fit in the category as reflected by the great response received for the Mi Band 2. This is not an endorsement deal, it’s a partnership for a new device. Hrithik provided inputs on features can be incorporated to make the product more relevant.
The Mi Band has OLED display that shows the time, and also the steps you’ve taken, distance covered, and calories burnt. It has an improved pedometer over the Mi Band for more accuracy in steps and exercise measurement, and also alerts you if you have been sitting idle for too long. The fitness wearable will remind you to take short walks and water breaks at regular intervals. It also calculates your sleep, sends call and notification alerts, and unlocks your paired Android smartphone without the need to put in a passcode or fingerprint as well. The Mi Band HRX Edition is also splash resistant.
The Mi Band HRX connects to your smartphone via Bluetooth and Xiaomi claims that the band will last you 23 days on a single charge. The Mi Band 2 and the HX edition look very similar except the HRX logo placed in the strap now. But, unlike the Mi Band 2, the Mi band HRX Edition does not have a heart rate monitor. The Mi band HRX Editio is priced at Rs 1299, which is less than the Rs 1999 asking price of the Mi Band 2.
Looks like the concept of tech companies teaming up with celebrities is catching on fast. Recently, Microsoft collaborated with Chainsmoker to unveil a custom Xbox One S edition as well. Would you choose a limited edition product because it is associated with your favorite celebrity? Let us know in the comments below.