Spotify To Soon Launch In India
Up until a few years ago, music streaming services in India were almost non-existent. However, with the internet becoming cheaper and more accessible thanks to Jio, music streaming has come to the fore. While Apple Music, Gaana, Saavn and now Amazon Prime Music have a great deal of customer base, Spotify has been missing from the Indian market. That is about to change soon, as the CEO of Spotify has conceded that the company will soon launch its music streaming services in India.
Spotify CEO Daniel Ek, during the Investor’s Day in New York, said:
We are working on launching in some of the biggest markets in the world, including India, Russia, and Africa which has a very rich musical culture.
Signs were already there, that Spotify was planning something for India. It hired a former Google Business Manager to head its Marketing in India and even leased an office space in Mumbai. The company already has 308 employees in Australia, Brazil, Singapore, and others markets, including India.
Spotify, despite its huge success internationally, will have a hard time in India. It will be a late-entrant and have a hard time trying to make people shift from a service like Saavn that offers a great experience for its free customers. Although the free service has ads, the local music library it possesses is a great advantage.
Spotify And Its Competition
Internationally, Spotify’s only real competition is Apple Music. In India as well, Apple Music has a great customer base. Apart from Apple Music, Saavn, Gaana, Wynk and others have a great foothold in the music streaming service as well. For Spotify to compete, it will have to get its pricing spot on. Apple Music is priced at Rs 120 per month but, it also has a student subscription plan that is priced at Rs 60 per month.
While people have been exposed to Spotify due to the internet, it will have to bring in something extra to sway customers. Thanks to India’s diverse culture, local music is an important feature. If Spotify provides local language music, then the company will have an advantage. Another interesting feature that Spotify possesses its desktop mode. Only Apple Music and Amazon Prime Music have a desktop version right now.