Thomson To Launch A New Smart TV On The 12th Of April

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Thomson To Launch A New Smart TV On The 12th Of April

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Thomson has sent out an invitation for the launch of a new TV in India on the 12th of April. The company might partner with either Amazon or Flipkart to sell these smart televisions. Thomson has a history of 120 years in television making. In fact, the company sold a record number of televisions in India in the 90s. Though the company has enjoyed success in the Indian market in the past, companies like Xiaomi and its Mi TV 4 have now set the benchmark for affordable smart TVs in India.

The company has a comprehensive series of smart televisions in Europe. The company currently sells A3, A4, A5, A6, B3, B6 and C64 series of smart televisions in Europe with a starting price of 195 Euros. As of now, there is no information about the products that might launch in India. Considering the market competition, the company is most likely to launch a couple of 4K smart televisions. Whether these will be affordable or premium priced TVs, we don’t know yet.

Xiaomi recently launched the Xiaomi Mi TV 4 with 4K HDR display in India for a price of Rs 39,999. Additionally, the company also launched the Xiaomi Mi TV 4A 32 inch and 53 inch for a price of Rs 13,999 and Rs 22,999 respectively. These smart televisions have disrupted the television market, by offering such features at a very affordable price. Similarly, Vu has also launched three new 4K LED television in India exclusively on Flipkart. The Vu televisions run on stock Android TV UI.

Though Xiaomi Mi TV 4 offers great value for money. However, they are doomed by their own flash sale strategy, where it is very difficult to buy them. If Thomson can launch a smart television at a competitive pricing, the company can start off its second innings like a pro.

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Vivek Umashankar
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