Xiaomi Wants To Triple Its Stores In Europe
After making its mark in countries like India and Indonesia, Xiaomi is now looking towards expanding its presence in European smartphone markets. Huawei made a similar announcement, which said that the company will open its first offline store outside China. Xiaomi claims that its products are already taking the European markets by storm, and considering ongoing tensions between the Chinese manufacturer and the US, Europe seems like a safer bet for the company.
About Upcoming Offline Stores
Xiaomi’s Vice President, Wang Xiang made it clear that the company wants to increase the number of offline stores in Europe by three times. As of now, the Chinese smartphone manufacturer has almost 50 stores in Europe, and it wants to take that number over 150. With budget-aggressive pricing across a large chunk of their smartphone range, Xiaomi thinks that it would be a wise decision to start selling directly to the customer via offline Xiaomi stores.
Reason For Expansion
Brand popularity is another factor that the company seems to be going for. Agreed, the brand is known for its affordability and competitive device specifications across products, but reportedly, the company wants to target high-end products at the same time. And expanding to a continent with a high GDP looks like a great idea for the brand. Furthermore, Europe is one of the best markets in the world when it’s about spending potential.
Xiaomi’s last launch was the Mi 9 smartphone which was showcased at the MWC 2019. The device runs on the Snapdragon 855 and features triple rear cameras with a Sony IMX586 quad-sensor. With a lot of smartphone brands focusing on cameras, Xiaomi is trying to step up to the mark and deliver a similar experience. The handset also sports the world’s very first 20W wireless charging pad, which supports Quick Charge. Furthermore, the device sold out in 53 seconds during its first flash sale in China.
All this clearly shows that Xiaomi is slowly, but steadily moving on to the big leagues. With imminent expansion on the line, the Chinese smartphone manufacturer may be on its way to unveil some big devices soon, but nothing is confirmed as of now.