Xiaomi Sold One Million Mi Band 4 Units In Just 8 Days
On the 11th of June, Xiaomi launched the long anticipated Mi Band 4 which succeeds the Mi Band 3 from 2018. The newly launched fitness band is a significant upgrade over its predecessor, however, Xiaomi has managed to retain an aggressive price with the device. Some key features that the Mi Band 4 has brought to the table include the introduction of a colour OLED display, NFC support and a heart rate sensor.
Accrediting to its value for money and utilitarian features, Xiaomi has managed to grasp commendable sales figures with the Mi Band 4. According to a post shared on Chinese social media website, Weibo, the company has sold 1 million units of the device within just 8 days of its commercial availability. The post also reveals that the company shipped over 5000 units of the fitness band each hour which has set a new sales record for any generation of Mi Band. To recap following are the features of the newly launched device.
The Mi Band 4 features a 0.95 inch AMOLED touchscreen display with a resolution of 240 x 120 px. The display on the latest device considerably larger than the 0.78-inch monochrome OLED found in its predecessor. In terms of design and looks, the smart wearable is reminiscent of previous generations, with a capsule like a form factor that allows interchangeable silicone bands. The said bands are offered in five different colours which include Orange, Purple, Black, Burgundy and Beige.
Staple to any fitness band, the Mi Band 4 supports step counter. As previously mentioned, the updated device also has a heart rate sensor which is a worthwhile addition. It is available in two different configurations, one that supports Bluetooth while the expensive variant also supports NFC (Near Field Communication) which is required for seamless payments with supported gateways.
Pleasingly, the Mi Band 4 also supports voice guided commands via the built in digital assistant. Similar to its preceding device, the Mi Band 4 is also rated for 5 ATM water resistance. It is powered by a 135 mAh battery which is claimed to provide 20 day backup on a single charge. The price for two different variants of the device are as follows:
- Wi-Fi: CNY 169 (Rs. 1,700)
- Wi-Fi + NFC: CNY 229 (Rs. 2,300)
All in all, Xiaomi has hit a home run with the new Mi Band 4 and it is expected to shatter even more sale records in the coming future.
Although Xiaomi has not yet revealed the launch date of device in India, it is expected to be announced soon.