Bing Search to be powered by Britannica Encyclopedia

The deal would ensure better search results for users.

Microsoft’s search engine, Bing, signed a deal with Britannica Encyclopedia to add more content to its search results. The deal was announced by Microsoft through a blogpost which also said that when information from Britannica was relevant to a search, Bing users would see a small box summarising salient facts about a topic or subject.

[quote]We are excited about how new instant answers from Britannica Online delivers relevant information in a more organized way that helps people find information more quickly, a Microsoft spokeswoman said.[/quote]

This deal builds on Britannica’s decision in March to stop publishing it’s 244-year run of print volumes and Bing’s website redesign.