Saavn Set To Introduce English Music To It’s Streaming Service
Saavn, the popular Indian music streaming service, which boasts of about 10 million users globally, is all set to introduce an international music catalogue. The Music streaming service is planning to introduce English music early this summer, which will add to its existing collection of Bollywood, Hindi, Tamil, Telugu, Marathi, Gujarati, Bhojpuri, Kannada, and Bengali songs.
This decision comes in the wake of the global reach of the app, and numerous feedback from the users. The Company also mentioned that out of its total global usage, 50 percent comes from iOS devices, while in India, over 60 percent comes from Android devices.
Saavn is working on a new feature called Celebrity Playlists, and Saavn V.I.P. which will put celebrities front and center.
Recently, Saavn has partnered with Shazam, a prominent music identification service, and as a part of the deal, Saavn’s music library was incorporated into Shazam’s database, allowing users to discover and tag latest Indian music and then listen to the song live on Saavn (mobile app). The partnership also allowed the users to share the music on various social networking websites like Facebook, Twitter, etc.
Saavn has incorporated many new features in the app, allowing users to create and save their own playlists and radio stations with their favorite songs. The service also allows the users to listen to the top 15 songs of the week. Using their existing Saavn account, users can access their starred songs, saved playlists, and radio stations.
Saavn is currently an aggregator and tracks live time the usage patterns of listeners and users, understanding their needs and their music listening behavior. This in the future could help to company give live time suggestions and playlist recommendations to listeners. For. eg. Considering you are driving back from work and listen to you driving playlist, the app could recognize this behavior and recommend you this playlist bast on you location movement or time of day. The company currently has no plans to integrate data into a useful feature like the above , but said that they will constantly evolve to provide better service to users.
The music streaming app is available on iOS, Android and Java platforms, where it can be downloaded for free.