Yahoo Acquires ‘’ a URL Shortener

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Yahoo Acquires ‘’ a URL Shortener

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Yahoo has acquired, a URL shortener, the service has shut down on Friday after the success of the acquisition. posted the news on its website, all services related to Social have shut down but all shortened Bread URLs will remain active till November 11. CEO Alan Chan said:

In Yahoo, we found a company that shares our vision. We are thrilled to join Yahoo’s advertising team in Sunnyvale where we will be working on developing next-generation solutions for social and mobile publishers and advertisers. For the next 30 days, until November 11, we will support Bread links that our publishers created in the past. We highly recommend our publishers swap out their Bread links with new links from

Yahoo confirms that six engineers and product managers will join its advertising technology team, saying:

We have acquired Bread, a company that created a simple way for social media influencers and publishers to monetize their content. The team’s focus on delivering creative and targeted advertising across social media, desktop and mobile devices aligns perfectly with our mission to delight and inspire users.”

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Preetish Gumber
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