Samsung Launches Affordable India-Centric phones
Samsung today released three phones which are targeted for the lower range. All three are based on Android Kitkat with Samsung’s TouchWiz UI. These new devices will also come with Vodafone internet plans for the first six months to help the users with their beginning months with the phone.
The phones are priced under the 10K segment which is dominated by Indian manufacturers like Micromax and Lava. Recently Big chinese brands have also entered this market to compete. Seems like it’s about time Samsung heated up this market segment. The phones are called Samsung Galaxy Star 2, Galaxy Star Advance and Galaxy Ace NXT.
Samsung Galaxy Star 2comes with a 3.5” display. It has a 2MP camera with advanced camera modes. It also comes with free access to premium games from Gameloft. Galaxy Star Advance comes with a powerful 3MP camera with flash. It has 4.3” display. Galaxy Ace NXT is Samsung’s entry-level 3G phone. With a 4” display and a 3MP camera with flash, this device is optimized for Internet and multi-tasking experience.
Pricing wise the Samsung Galaxy Star 2 is priced at INR 5,100 and is available in White and Grey colours. Both Galaxy Star Advance and Galaxy Ace NXT are priced at INR 7,400 respectively and are available in Black and White. Star 2 and Star Advanced come with a leather finish back panel.
All three phones provide support for 12 Indian languages including Hindi, Bengali, Marathi, Guajarati, Punjabi, Urdu, Tamil, Telugu, Kannada, Malayalam, Oriya, and Assamese. Consumers have a choice of accessing these language apps from the Google Play Store. They also have access to the Samsung Galaxy Apps store.
In a saturated market like India, Samsung has to do a lot more to take on the competition. If the decrease in profits of the company is any indication, they need to rethink their entire strategy soon. With their prices, these phones will have a tough time surviving in the market.