Getty Images Releases New Free App for iOS Called Stream

Six months ago, Getty Images dropped the watermark for the bulk of its collection, in exchange for an open-embed program that will let users drop in any image they want, as long as they add a footer at the bottom of the picture with a credit and link to the licensing page.

Now, the company has released an iOS app designed to help you browse and share its massive collection. New app, which is called Stream, lets you search Getty’s archives to find images that you can legally share and embed for non-commercial purposes on blogs and social media.

The app also allows you to browse photo streams created by Getty editors in categories like news, sports, entertainment and special section called “archival,” which highlights photos of historical significance. It connects to Airplay which lets you display a stream on Apple TV. Also, the app gives you options of social media sharing  directly from the app interface.

However, you can not copy the image to your camera roll, instead, you can “copy” an image, which saves an embed code to your clipboard. This gives the company control over the image and could eventually be used to earn money by inserting advertising or collecting user information.