Microsoft Officially Launches the First Lumia Without Nokia Branding

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Microsoft Officially Launches the First Lumia Without Nokia Branding

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We all knew it was coming. But today finally, Microsoft has officially unveiled the first Lumia device without the Nokia branding. The new Microsoft Lumia 535 is essentially an entry-level device and is somewhat similar to the Nokia devices that have come before it.

One of the most evident differences is that the handset has dropped the Nokia branding in favour of Microsoft at the rear and front, and a company logo has been incorporated on the colourful removable shell. All future Lumia devices will be launched with Microsoft branding, and the existing Lumia phones with Nokia moniker will continue to be known as Nokia handsets.

Microsoft Lumia 535 has been designed as an alternative of Nokia Lumia 530 and will be targeting users from Russia, India, China and other parts of Asia. It is clear that the company wants to push Lumia sales and Windows Phone market share by betting on this low-end  device.

Even though, Lumia 535 comes with a low-end specification, Microsoft has tweaked the handset with some considerable changes which, according to the company, will not compromise their experience as much as some other budget Lumia devices. The Lumia 535 comes with 5-inch qHD display with the insufficient resolution of 960×540 pixels. The company claims that it has tweaked the display for outdoor readability. Even if it is true, the miserly pixel count is pretty hard to ignore.


Microsoft has added 1 GB RAM in the Lumia 535 instead of the usual 512 MB, which is an appreciable move as many users, especially Windows Phone gamers, have been complaining about low RAM in their devices. Microsoft has also included auto-brightness, and a 5-megapixel forward-facing camera. The front-facing  camera includes a wide-angle lens with a 24 mm focal length, just like the Lumia 730/735.

The Lumia 535 runs on a 1.2GHz quad-core Qualcomm Snapdragon 200 processor and a 1,905mAh battery. There’s 8 GB of onboard storage, coupled with a microSD card slot for up to 128 GB of extra capacity. Like all other Lumia devices, Lumia 535 is available in many colour options – green, cyan, orange, black and white. The backplates of this handset are interchangeable and Microsoft will be offering flip covers in matching shades for those who like to give their handsets a little extra protection.

Microsoft said that the Lumia 535 will launch later this month in Asia-Pacific territories, with Russia, India and China at top of the list, ahead of Africa and Europe. The handset will sell for roughly around Rs. 8,000 (the price will vary between countries).

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Parul Ritvik Sood
iGyaan Network's newbie, Parul is a Writer, Poet, Reader and Mass Communication Graduate with great interest in startups and entrepreneurship.