Disney Unveils its First Learning Project for Kids Called Imagicademy
Disney gave a preview of its digital learning project called ‘Imagicademy’, which will launch on 11th December. At a press event in New York, the company outlined its mobile learning app for kids, along with an app where parents can keep a follow-up log, and also see recommended physical activities that go along with the in-app lessons. In addition, Disney is also planning to launch printed materials along with smart-toys.
“As you can see, it’s so much more than a set of digital apps — it’s about a brand. It’s a comprehensive suite of connected experiences, all of which have been created with quality, attention to detail, and, yes, magic”, said Andrew Sugarman, executive vice president of Disney Publishing Worldwide.
The company also has plans for a suite of 30 similarly branded apps covering creative arts, maths, science, language arts and social skills. The first app to launch will be Mickey’s Magical Math World on iPad, along with complementing app for parents.
These apps have been built in consultation with a number of education experts. Professor at University of Denver, Doug Clements was on stage and shared his insights on the importance of early math learning, and how much kids grasp if they’re offered a playful approach.
For now, the target age group for these initial apps is three to five. In time, there will be apps for 6-8 year age group, and might feature other Disney characters and brands like Star Wars and Marvel.
Have a look at the demo video of Mickey’s Magical Math World in the video below: