Xiaomi’s Last Sale Sells 90,000 Units Before its Probable Ban
Xiaomi is in a bit of a legal tussle with Swedish communication giant Ericsson. The Chinese smartphone maker was banned by the Delhi High Court(DHC) on a patent infringement complaint by Ericsson. The court later allowed the company to sell devices with Qualcomm chipsets until January 8th. Xiaomi is making the best of this sale period afforded to it by the DHC and brought huge stocks for its flash sale today.
According to the companies official FB page they had 50,000 handsets of the Redmi Note 4G and 40,000 pieces of the Redmi 1S. This was the first time the company brought two devices for a flash sale in a single day and the reason is pretty apparent, its the ban that starts from January 9th.
As usual only only folks who registered yesterday, the 5th of January were allowed to participate in the sale. The flash sale for the Redmi Note 4G was scheduled at 2 PM whereas the Redmi 1S sale was scheduled at 5 PM.
According to Xiaomi India head Manu Kumar Jain, the Redmi Note 4G went out of stock in just 5 seconds. He also added that there were more that 5,00,000 registration for todays sale.
Today’s sales of Redmi Note 4G: went out of stock within 5 seconds. Thank you Mi fans for your awesome support. @MiIndiaOfficial
— Manu Kumar Jain (@manukumarjain) January 6, 2015
The Redmi 1S which went on sale at 5.00 PM too went out of stock almost immediately. According to Manu Jain, it went off the shelves in 4 seconds. Today’s sale shows that the interest in the handsets by Xiaomi hasn’t waned much in India. The company is growing strong worldwide and its strategy of providing high quality specs through online flash sales have really paid off.
The next sale is listed to be held on January 13 which is still tentative as the ban on the sale of the devices begins starting January 9th. The High Court of Delhi has set a date of hearing on February 5th 2015. The company now has a big fan base in India and it will be disappointing news for the company if it loses on such a giant market.
Update: Xiaomi has reported later that due to unforeseen logistic delays they were only able to bring 20,000 units of the Redmi 1S for yesterday’s sale.