Motorola to Open Experience/Service Centres in India
Motorola can be credited for bringing about the change in the budget smartphone segment. It was the first company to take the online route for sales of its handsets in India. Now, the company is looking at setting up offline experience centres in the country that would also be used as service centres.
With the competition in the Indian smartphone market heating up, handset maker Motorola is focussing on user experience and after sales service, which is one of the main concerns when it comes to the online sale model.
The US-based brand, which was acquired by Chinese technology giant Lenovo last year, sells its devices in India through e-commerce website Flipkart.
The experience centres will allow users to get a feel of the Moto devices before buying them off Flipkart. The company added that these experience centres would act as impromptu service centres for routine tasks like software updates, while they may also cater to bigger needs as well.
However, this is not the only initiative the company is bringing for better service. The company is also experimenting with Moto Care Vans, a mobile service centre.