Xperia P has the ‘Brightest Smartphone Display’

Test Factory after a  Test of 12 smartphones conducted in independent certified laboratory conditions in May 2012 has adjudged the Sony Xperia P to have the brightest display. 

All environmental influences were minimised, each smartphone’s display set to maximum; with automatic functions turned off, and then a spectrometer was used to evaluate the brightness of each display.

This is due to Sony’s WhiteMagic, a technology that makes its smartphone debut with Xperia P. On a normal LCD display the color of each pixel (including white) is produced by mixing three subpixels: red, blue and green. But, Xperia P’s 4” Reality Display with Mobile BRAVIA Engine has a fourth white subpixel. This makes it possible to significantly brighten the display to guarantee a clear and sharp picture, even in dazzling sunshine.