In an effort to strengthen its premium positioning in the Indian smartphone market, Apple has planned to halt the retail of older devices like the iPhone 6 and 6 Plus. This may lead to a higher entry price barrier for other devices. The company is trying to shape the perception of Indian smartphone consumers towards Apple as a sumptuous brand.The Company’s Market Strategy
As mentioned before, it has been confirmed that Apple is phasing out the iPhone 6 and 6 Plus, leading to an increase in the entry price barrier for Apple devices. Consequently, Apple’s entry level smartphones will now be the iPhone 6S and 6S Plus, which are already retailing at a higher price [...]
Apple is planning to launch its paid “Apple News Subscription” at an event expected on March 25. The event will probably take place at the Steve Jobs Theater on the Apple Park Campus, with a special focus on Apple’s newest News service.About The Event
Apple hasn’t ‘officially’ sent out invitations yet, but its only a matter of time before Apple announces the event. In the past, Apple has targeted its March events in the past towards iPad launches. We can expect to get a refreshed iPad Mini. Especially because the iPad Mini would be the perfect companion to the new Apple News Subscription service. We could also see the new AirPods [...]
With its disputes with Qualcomm, Apple decided to use Intel chipsets in its upcoming smartphones. However, the company also announced that it will focus on using in-house chipsets for the iPhones. Which is why along with the iPhone X and iPhone 8, the company introduced the A11 Bionic chip. This chip has a dedicated neural processing unit for AI applications. A new job posting on Apple’s website shows that the company may be planning on bringing a health-centric chipset to its products.
In the list of Apple products which would use a health-focussed chip, the Apple Watch could be the first. According to the job post, the company is looking for ASIC [...]
According to reports from Slice Intelligence, Apple’s smartwatch kicked off to a solid start by receiving almost a million pre-orders in the US. Slice Intelligence is a firm that tracks and projects US consumer spendings through e-commerce mail receipts. Slice Intelligence projections showed Apple, on its first day of accepting orders, hit a million pre-orders based on 9,080 online shoppers.
Saw the estimates of 1M Apple Watch pre-orders in my inbox. Won’t be surprised by an official Apple statement tomorrow saying 2M.
— Kevin C. Tofel (@KevinCTofel) April 13, 2015
Apple has just issued a press release that indicates “executive management changes that will encourage even more collaboration between the Company’s world-class hardware, software and services teams.”
Basically Scott Forstall, Apple’s SVP of iOS software, is leaving sometime next year, but will stay on board as an advisor to CEO Tim Cook. No reason on why he decided to depart, or if was asked to leave. Perhaps the tipping point was the latest Maps fiasco. In addition to Forstall, John Browett, Apple’s head of retail is out. It seems Apple will not be replacing either of them, but [...]
The iPhone 5 is going to be another huge success for Apple. This is a foregone conclusion. The company sold nearly 30 million iPhones last quarter, and that number is expected to grow with the introduction of the iPhone 5.
So how much profit does Apple make on each iPhone? We know that last quarter, with sales of 26 million iPhones the product line brought in approximately $16 billion in direct revenue, around 46% of the company’s entire take-home for the quarter. About $167.50, according to TechInsights. The company’s research found that the display costs $18, the camera costs $10, [...]
Apple has revealed the latest iteration of the iPod Nano, which comes with the new lightning corrector. It’s 5.4mm thin, which is a third thinner than the previous generation.
The physical controls are on the side, and there’s a 2.5-inch multitouch display. There’s an FM tuner with a DVR; pause live radio and go back and listen.
Fitness and pedometer built in, which the current nano has as well. Also Bluetooth, which is new and great.
Before the launch of the iPhone 5, Apple revealed some interesting facts and statistics related to the iPad! Here are the major ones :-
1. Apple had 62% market share last year for tablets, this year so far it’s at 68%.
2. iPad accounts for 91% of traffic from tablets.
3. Almost all of the Fortune 500 are getting in on the iPad action.
4. Apple sold “more iPads than any PC manufacturer sold of their entire PC line”.
5. Apple [...]
The most significant rumour leading up to the next iPhone is talk of a larger screen. Numerous sites have reported Apple will give its device a 4-inch screen, changing the 3.5-inch screen size of the iPhone for the first time. This will likely come true.
It is probably going to use Sharp’s IGZO display technology. IGZO screens are thinner, because they use smaller transistors, allowing more light to pass through. That means they use fewer LEDs, and therefore take up less space and consume less power.2. Appearance
The phone will reportedly be a unibody [...]
Expect the next iPhone to be 4G LTE compatible, a report released Friday said.
The Wall Street Journal is reporting that the flagship Apple smartphone will receive 4G LTE compatability, which is the latest generation of cellular technology and is supposed to provide faster mobile Internet speeds than previous technologies such as 3G.
4G LTE technology was largely expected to be included in last year’s iPhone model, the iPhone 4S. Apple chose instead to go with HSPA+, a slightly speedier 3G technology, but a far cry from what can be had on the [...]
Apple is planning a Pandora-like music service, according to a report from The Wall Street Journal, as part of a bid to become a major player in the online music space.
According to people “familiar with the matter,” the report says Apple would like to create stations similar to the ones on Pandora or Spotify, which play genres of music and are interspersed with ads from sponsors.
The Wall Street Journal said Apple’s service would work on the company’s hardware, including the iPhone, iPad and Mac computers, as well as potentially on PCs [...]
Apple Inc. surpassed Microsoft Corp. Monday as the largest U.S. company ever, measured by stock-market value.
Apple hit the new milestone — $623.52 billion — at a time when its influence on the economy, on the stock market and on popular culture rivals that of some of the most powerful companies in U.S. history: General Motors Co., whose Corvette and Impala typified a confident postwar manufacturing giant; Microsoft, whose technology heralded the arrival of the personal computer and the early Internet age; and International Business Machines Corp., whose buttoned-down rigor inspired rivals to reach for greatness.