Fashion e-commerce store, Myntra recently made headlines when it announced that it will be shutting down their website and will be solely an app-based business. Myntra and its parent company, Flipkart have already shut down their mobile websites and are only accessible through their apps. This exclusive app based model raises several questions, most important of which is; why are we being forced to download more apps, has the smartphone consumer base grown strong enough to support the app-only business model?
The switching of Myntra to an app-only business entity might make sense to the e-tailor. The company claims to make 85 percent of all visits from its smartphone app and [...]
The online fashion retailer Myntra has decided to shut down its website completely. From May 1 this year, the online vendor will become an mobile retailer, limiting itself to the app only. It’s a first by any e-commerce player to slay off its web division to become a mobile only entity.
We earlier reported about Myntra is shutting down its mobile website, now at the end of this month, its website will also shut down.
The reputed publishing daily says that although Myntra officials haven’t commented on the report, they’ve got a trusted insider source who has revealed [...]
From now customers of two of India’s largest e-commerce websites, Flipkart and Myntra, will not be able to make purchases on the go, unless they decide to download their apps. Both the online retailers have shut down their mobile websites and will be operating only through their mobile application.
From now on, whenever a user visits Flipkart.com or Myntra.com on their smartphones, a page will appear that will request you to download the application.
The move by the Indian retail players is not surprising as they were already pushing people to try [...]
Online fashion and lifestyle products retailer Myntra has acquired San Francisco-based technology platform provider FITIQUETTE for an undisclosed sum.
“This acquisition will strengthen and expand Myntra’s technology platform and drive transformational change in online shopping space in India by providing world-class experience to its customers,” the company said in a statement today.
This is Myntra’s second recent acquisition in the U.S. The first, in November 2012, was of New York-based Exclusively.in, which powers the private label vertical, Sher Singh. In both cases, the financial terms were not [...]
