Myntra to Completely Shut Down its Web Division and Become an App-Only Platform
The online fashion retailer Myntra has decided to shut down its website completely. From May 1 this year, the online vendor will become an mobile retailer, limiting itself to the app only. It’s a first by any e-commerce player to slay off its web division to become a mobile only entity.
We earlier reported about Myntra is shutting down its mobile website, now at the end of this month, its website will also shut down.
The reputed publishing daily says that although Myntra officials haven’t commented on the report, they’ve got a trusted insider source who has revealed about the company’s advertising and marketing plans. According to the source, the same will soon be made official by the company.
With the earlier announcement, Myntra officials unfolded their revenue source and stated that almost 80% of the traffic comes from mobile. Sales rate is also high through mobile application, reaching 70% as compared to the desktop platform.
The growing innovation in tech sector is drastically changing the shopping behaviour of buyers. The e-tailer has seen rapid growth rate in just nine months and Flipkart is likely to follow soon. This all indicates the progress in the mobile technology domain and the ability of Indians to adapt quickly.