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Motorola Explains its Next Step as a Brand

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Motorola Explains its Next Step as a Brand

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Yesterday, news around the world focused on Lenovo killing off the Motorola brand name from its phones. Lenovo’s decision to do this was to bring its phones under one name. It followed that any upcoming smartphone by the company will be branded under “Moto” and “Vibe”, removing Motorola’s name, but keeping the “M” logo.

A day after, Motorola released a statement in its blog to address the news. The company reassured that ‘Motorola Mobility’ will continue to exist and Lenovo will still use the name for its phone division. “As a wholly owned subsidiary, we remain the engineering, design and manufacturing engine for all of the Mobile Business Group’s smartphones and wearables,” Motorola said in its blog.

Motorola logo

Motorola went on to assure that though the Motorola name will disappear, the brand will continue to live on with ‘Moto’. The company explained that the focus for the past few years has always been on ‘Moto’ and its batwing logo remains its most important symbol, both of which will continue to carry the Motorola image.

“Moto” is synonymous with Motorola, and it conveys the Motorola brand to consumers in a contemporary and engaging way. That wasn’t the only thing that evolved — the iconic batwing was static blue or red for many years, and we made it fun and colorful. That symbol, which has come to represent the “Moto” brand, continues to play a prominent role, and will remain on our products and in our marketing.

The company reaches the point most talked about yesterday in that the company will focus its marketing efforts on “Moto” and “Vibe”, but also conceded that the products will under Lenovo solely. “This latest move is all about where we focus our brand marketing efforts in the future. That will be on our two hero smartphone brands: Moto and Vibe, with the Lenovo corporate brand tying all of our consumer and commercial products together more holistically.”

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About The Author
Sanket Vijay
Sanket Vijay
When not indulging in reading or writing, Sanket fanboys over The Flash, Star Wars, Coldplay, and U2. And pizza, he loves his pizza. Follow him on Instagram for more.
5 comments
Akash Singh
Akash Singh

Hope moto will not add vibe UI in there phone.. Vibe UI simply crap

Goverdhan Patel
Goverdhan Patel

*Shuts down company, gives each other the finger and goes home*

Bharat Kumar Gupta
Bharat Kumar Gupta

This brand will not flourish at all, its what the 100% of their customers say(including me). Customer service is "non-existent", no stock of spare parts ever, god forbid if u need some help/repair, your handset will be kept submitted for as long as 6 months, motorola in india had a really bad history, and these companies get kicked out by the methodology they operate

Bharat Kumar Gupta
Bharat Kumar Gupta

moto customer service is a nightmare, its not a relief, its a consequence!

Deep Deka
Deep Deka

Statement of relief all i can say..\U0001f60a