Amazon to Launch Amazon Prime in India This Year for Rs 3999
Amazon Prime is one of the best subscription services offered by the company and there are many benefits of becoming a Prime member. Some of which include free two day shipping, Amazon Prime Video library which works like Netflix, unlimited music streaming via Amazon Prime Music and Prime Photos give you unlimited Photo storage. You will also get a 30 minute heads up to Amazon instant deals and almost a million e-books.
Amazon also delivers better customer support to Prime members, with express exchanges and returns. The company has stayed away from a membership model in India, due to several government restrictions and also due to it being a grey area with respect to success expected from said model in India. Flipkart tried and failed with a similar model offering next day shipping for a yearly fees for Rs 500 and later discontinued the service without informing the consumers.Flipkart has now brought back the Flipkart First service and claims a lot of people have subscribed to it.
The Amazon fulfilled service works in the same way however does not offer up free shipping typically charging a couple hundred rupees for overnight delivery.
Amazon is working hard to bring its prime service to what is now a large online community that is ready to consume content online, on there phones, tablets, computers and smart TVs.
Someone close to the Amazon Prime launch in India claims that the challenges are immense in bringing about the kind of awareness that is required to launch and monetise a feature like this. Netflix’s recent launch has seen great appreciation from Indian consumers and Amazon is taking that data to understand subscription trends in India.
With Amazon racing fast to reach the number one E-Commerce spot in India, services like these will possibly help the company reach new consumers. Amazon offers prime in the US for $99 for a year which roughly translates to Rs. 6700. Our source exclaims that the price may turn out to be too high for the India region, and Amazon is known to offer differential pricing based on region.
Amazon is planning to launch Prime services, most of them, in 2016, with a yearly subscription as low as Rs 3999.
While we are not sure if Amazon will be able to launch the whole suite of Prime services in the coming months, it will however, be a great add-on to what seems to be a growing appreciation for customer support and service in India.