Intel Corp will tout a new generation of processors, named Haswell, next week that consume less power, hoping to reinvigorate a stagnant personal computer industry and soothe increasing concerns about its growth.

Intel said it has improved performance and graphics in the upcoming version of its Core chip line, while also slashing power consumption by a whopping 41%.

That, say industry analysts, could help laptop manufacturers build and sell, thinner and smaller computers with significantly longer battery life, which could be a boost to the sluggish PC industry.

Intel is also expected to show off a range of Ultrabook laptops powered by recently launched Ivy Bridge processors, as well as hybrid devices with screens that detach from keyboards to be used as tablets.

Intel’s processors are used in 80 percent of the world’s PCs but the Santa Clara, California company has been slow to adapt its chips for smartphones and tablets and now trails Qualcomm and Samsung Electronics Co Ltd, which design their chips using power-efficient technology licensed from ARM Holdings Plc.