Sony Launches RX100 II in India for Rs. 42,990 (PR)
Sony has launched the RX100 MK II in India for a price of Rs. 42,990 while the RX 100 is still available upwards of the Rs. 32000 price mark. The RX100 was deemed the best portable point and shoot and the next revision the RX100 II adds to it by bringing some much needed features to the mix.
For starters there is a whole new hot shoe mount that even lets you add external audio inputs, a new 20.2 MP sensor, Wifi and NFC is also built into the camera. There is also full HD video at 24/25p and a tilting vari-angle 3 inch display which sadly has no touch inputs. For more details on the camera, read the press release below.
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[toggle title=”Press Release”]Sony launches Cyber-shot™ RX100 II in India featuring
1.0-type Exmor R™ CMOS sensor and NFC technology
• Enhances the hugely popular RX100 with great picture quality and convenient new features
• New 20.2 effective megapixel back-illuminated Exmor RTM 1.0-type CMOS sensor boosts sensitivity for better low-light images
• Wi-Fi and easy One-touch smartphone connection with NFC
• Add accessories with Multi Interface Shoe and Multi Terminal
• 3.0-type White Magic™ LCD tilts up or down
• Full HD 24p/25p movie for rich, cinematic video footage
• TRILUMINOS™ Colour for richer, more natural colours
New Delhi; 8thAugust 2013: With tremendous response from RX100, Sony India today launched its successor, Cyber-shot™ RX100 II, the first ever camera from Sony with NFC (Near Field Communication) Technology. The new Cyber-shot™ RX100 II from Sony puts even more shooting power in your pocket with added features like the NFC, Exmor R™ CMOS sensor and Multi Interface Shoe. Sleekly styled in strong, light aluminium, it’s a perfect travel partner for quality-conscious photographers who seek DSLR-style images from a pocket camera with generous control options.
Building on the superb picture quality of the multi-award winning RX100, the new camera now delivers even better results whether you’re shooting indoors or at dusk without a flash. The newly developed back-illuminated Exmor R™ 1.0-type CMOS sensor increases sensitivity while reducing picture noise in tricky low-light scenes. Combined with the exceptional f1.8 Carl Zeiss Vario-Sonnar T* lens, you’ll see the difference with exceptionally crisp, natural stills and Full HD video in any shooting situation – from parties to night-time landscapes.
Wi-Fi makes it easy to connect the camera wirelessly with your smartphone and transfer photos or videos for easy sharing. It’s also the first ever camera from Sony with NFC (Near Field Communication) technology, giving the extra convenience of One-touch connection with Android smartphones and tablets. There’s no set-up needed – simply touch your mobile device against the RX100 II and a wireless connection is made instantly. One-touch Remote even lets you trigger shutter release from your smartphone — great for group shots when you don’t want to be left out of the action.
The camera’s enthusiast appeal is further enhanced by a new Multi Interface Shoe and Multi Terminal. Expand your photographic capabilities by attaching optional accessories – including an electronic viewfinder, powerful external flash and stereo microphone – via the versatile Multi Interface Shoe. The Multi Terminal also allows the addition of other options such as a shutter-release remote controller.
The bright, detail-packed 3.0-type White Magic™ LCD now tilts up and down, giving greater freedom to compose shots in comfort. Hold the camera high up to reach over crowds, or get down low and see things from the perspective of pets and children.
Compatibility with TRILUMINOS™ Colour technology ensures even richer, more natural colour reproduction with the new generation of BRAVIA televisions featuring TRILUMINOS™ Display.
Full HD video modes are expanded with the addition of 24p/25p shooting for smooth, cinematic movies. Other refinements include a step zoom function that’s accessible via the camera’s customisation menu. Instantly choose from five popular focal lengths using the control ring – 28mm, 35mm, 50mm, 70mm or 100mm: it’s an intuitive alternative to zooming in and out when you’re in a hurry.
The PlayMemories Mobile app has been updated to enable the One-touch capabilities of the RX100 II, and also now features an enhanced user interface. It is available now for free from the Google Play store for all Android smartphones.
Introduced in June 2012, the Cyber-shot™ DSC-RX100 is world’s first compact fixed-lens camera with a 1.0-type 20.2 effective megapixel sensor.
The new Cyber-shot™ RX100 II digital compact camera from Sony will be available across all Sony Centers and major electronic stores across India from 8th August, 2013.
8th August, 2013
About Sony India Pvt. Ltd.
Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 18,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across the country with 356 service outlets. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India. A distinctive feature of Sony’s service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today.
For more details, please visit:www.sony.co.in[/toggle]