OnePlus One Price Hiked In Europe, Update For India To Follow Soon
On Wednesday, OnePlus announced a hike in the price for the One in the European market. The company cited the decline in value of the Euro as the reason for increase in the price of the handset. OnePlus also mentioned in its press statement there would soon be an announcement about the pricing strategy of the One in the Indian market.
At present, the pricing of the 16GB OnePlus One in Europe will be €299 (Rs 20,000), which currently is at €269 (Rs 18,000). The 64GB variant will be up for €349 (Rs 23,500) from the present €299 (Rs 21,999). The change in price will come in effect from 25th March onwards. Until that date, the handsets will be available at their current prices. The company stated that the instability of Euro is the biggest reason for the price hike. The company has been selling the products at a loss in Europe following the fall in the price of the Euro. In the light of the rate changes, OnePlus has hiked up the price in markets that use Euro as currency.
[quote text_size=”small” author=”OnePlus Blog”]
As you may know, the Euro is quite unstable at the moment. Last year, many other companies insured themselves against this volatility by launching devices with higher prices in Europe than in other markets. This is something that we opted not to do, as we are committed to maintaining razor-thin margins in order to give the most value back to our fans. Unfortunately, as the value of the Euro continued to drop, our razor-thin margins began to turn into 0 margins. Due to the current value of the Euro, we are now selling devices at a loss in the EU. In the light of these exchange rate shifts and trends, we will be making some changes to our pricing structure for the One in markets that use the Euro as currency
The OnePlus accessories won’t be affected by the hike and will be priced as before. The details on future pricing of the OnePlus handsets in India has not yet been released but the company asked to expect an announcement soon. To bring back to mind, the 16GB Silk White OnePlus One is presently selling in India at Rs. 18,999 while the 64GB variant is priced at Rs. 21,999.