Xiaomi Ties Up with The Mobile Store to Sell Smartphones in Retail Stores
Since the arrival of Xiaomi in India, the Chinese manufacturer has been selling phones through the exclusive online partner Flipkart. Now, the company is giving a boost to its business on the Indian soil. China’s largest smartphone maker has adopted the offline sales policy in the country and will retail its smartphones through the brick-and-mortar outlets of The Mobile Store.
The company head of India operations Manu Jain notified about the same with his statement –
This will be the first time we’re getting into offline trade in India. In China, about 20-30% of total sales come from telecom operators’ stores while the rest come from our online store – Mi.com
Now, one can walk into any of the 55 outlets of The Mobile Store in Delhi-NCR and own a Redmi handset. Meanwhile, the company has drawn out two models, Mi 4 and Redmi Note 4G for sale, and they can be grabbed at the price range of Rs. 19,999 and Rs. 9,999 respectively. The sale begins from Saturday, 28th March, onwards.
For the moment, only the national capital’s stores offer the devices, but The Mobile Store will soon make them available in its 300 stores across the nation. The stores will not only retail the phones but will also offer repair service, as announced by Himanshu Chakrawarti, Xiaomi Chief Executive.
Meanwhile, the company’s association with the e-commerce partner still exists, and all the Xiaomi products will be available on Flipkart as always. The Indian online retail channel appreciated Xiaomi’s step and said that the brands sold on Flipkart are always welcome to explore alternative channels.
Over the past year, Xiaomi has undertaken rigorous efforts to establish itself in the Indian market. It is building up its Research and Development centre in Bangalore and has inaugurated its India-centric online store Mi.com in India. Anyone can order authentic Mi accessories like headphones, power bank and other products from there.
It is also estimated that the Chinese electronics brand can start its own smartphone store in India if the offline programme goes well. The company has received tremendous response in the country for offering impeccable devices at afforable rates. Lately, it launched its new budget superstar, Redmi Note 2, in India which is available via flash sale on Flipkart. We hope that the trial proposal gets a thumps up and we finally bid farewell to the entire flash sale shenanigans as they have become tiring now.