Internet Usage up by 50% in Tier-2 Cities
Last year, the majority of interet users in India were from the Metros. However, the trend in internet usage is shifting towards non-metro cities. Senior Director Nitin Mathur, Yahoo India, had this to say:
[quote]”Internet penetration is very low in India right now as compared to other nations. It would surely touch 24 crore by 2015 and given the size of India’s population this too would not be enough. But we see more and more people using internet through mobile devices rather than PC’s. Even right now of the 8 crore internet users more than 2.5 crore access it through mobile devices. As 3G enabled handsets become cheap mobile internet would be the next big thing in the country which would take penetration to the remote corners of the country”[/quote]
He also said that the company was working towards implementing Yahoo Mail in regional Languages. The company has also started a “Learn with Yahoo” program which educates and trains new users on various aspects of the internet including email, search, and internet safety etc.