PM Narendra Modi and His Twitter Governance: What’s It All About?
No matter how niche and exclusive you might consider yourself, you can’t stay away from the magnetic power of the social media for too long. Today is the age of the mango people, if they don’t want you, you’re finished. Social media has strengthened and toppled people over for as long as we know it. One of the world’s biggest example is reality star and entrepreneur Kim Kardashian and how she has used social media to up her status since the time she appeared on reality TV.
Today, we’re going to talk about someone closer to home; our Prime Minister, Narendra Modi. Just like you, Narendra Modi likes to keep a track of his followers, and the number of likes he gets on his tweets. Modi has reached a new milestone via his Twitter account; he now has 15 million followers, making him the second most followed politician in the world after US President Barack Obama. He is also India’s third most followed person on Twitter after Shahrukh Khan and Amitabh Bachan, now that’s saying something.
Before PM Modi there was Shashi Tharoor and his infamous tweets, so he’s not the first Indian politician to use the Twitter platform, but he is definitely our country’s first PM who has done so. His digital presence has heralded the idea of ‘Digital Governance’ and ‘Digital Diplomacy’ in India. Ever since his ‘golden tweet’ after his victory in the Lok Sabha Elections, his presence on Twitter has increased so much that he has the five most shared tweets of all time in his list of achievements on social media.
Here they are :
India has won! ???? ?? ????? ????? ??? ??? ???? ????
— Narendra Modi (@narendramodi) May 16, 2014
Congrats Team India. Well played. We are all very proud of you.
— Narendra Modi (@narendramodi) February 15, 2015
India mourns the loss of a great scientist, a wonderful President & above all an inspiring individual. RIP Dr. APJ Abdul Kalam.
— Narendra Modi (@narendramodi) July 27, 2015
Victory & defeat are a part of life. Team India played great cricket throughout the tournament. We are proud of them.
— Narendra Modi (@narendramodi) March 26, 2015
Spoke to @ArvindKejriwal & congratulated him on the win. Assured him Centre's complete support in the development of Delhi.
— Narendra Modi (@narendramodi) February 10, 2015
Let’s talk a little bit about how the idea of ‘diplomatic governance’ is being promulgated via Twitter. There’s a reason we all know about #SwachchBharat, #MannKiBaat and #SelfieWithDaughter. Modi cleverly used the social media platform to show the benevolent side of himself with all the above hashtags becoming pretty popular along with the idea behind it. Whether you agreed with it or not is another topic altogether, but the fact remains that the message got through to the intended masses.
Here are a couple of Tweets that come under the digital governance idea :
I urge all of you, share a #SelfieWithDaughter. Also share a tagline that will encourage 'Beti Bachao, Beti Padhao' : PM @narendramodi
— PMO India (@PMOIndia) June 28, 2015
Let us join Swachh Bharat Abhiyaan with a spirit of patriotism & fulfil Gandhi ji's dream of a Clean India. http://t.co/sKxTVaf0p2
— Narendra Modi (@narendramodi) October 2, 2014
This month’s 'Mann Ki Baat' episode will be a special one, where our Republic Day guest @BarackObama & I will share our thoughts together.
— Narendra Modi (@narendramodi) January 22, 2015
Moving on to ‘digital diplomacy,’ PM Modi has been keeping his powerful and famous friends very close on social media, his tweets are as celebrity-like as it gets. Have a look:
My gratitude to @UN Secretary General Mr. Ban Ki-moon for his good wishes. India values our long & proud relationship with the UN.
— Narendra Modi (@narendramodi) May 19, 2014
This Republic Day, we hope to have a friend over…invited President Obama to be the 1st US President to grace the occasion as Chief Guest.
— Narendra Modi (@narendramodi) November 21, 2014
Modi is striking a chord with the youth, the people have an opinion about their PM, what more can a self-proclaimed ‘people’s’ PM hope for? .
Is it good or is it bad? We don’t know, but we definitely have an opinion. He has a plan to reach out to his people, he’s crafting his public image very carefully via a not so subtle social media website for youngistaan. Let’s just hope he can rise above his celebrity status.
Have a strong opinion about this? Comment below and share it with us.