Pinterest To Launch New In-App Visual Search Feature

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Pinterest To Launch New In-App Visual Search Feature

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Pinterest has teamed up with Berkeley Vision and Learning Center to create a new feature on the addictive browsing website which will help enhance your search. This feature will allow you to select an item of your choice in a pinned photo and search for similar items within Pinterest. Basically, what we’re trying to say, is that, Pinterest is going to launch a new visual search feature within the website.

Pinterest Visual Search

The new search feature works very simply, you just have to click on the search button, and then use an adjustable box over the photo to zoom in on the item of your preference. Furthermore, you can even add key words to specify your search.

“We optimize on visual similarity, not just duplicates to power Pinners to discovery exact results, as well as unexpected results that may be similar in style or pattern or shape.” says Pinterest engineer Andrew Zhai.

This new feature will also help you save time in two possible ways. Firstly, you won’t have to Google search an image, and can instead stay within the website and fine similar items that you might be interested in. Secondly, it saves us the time of browsing endlessly on this website. We all do it, and it is completely enjoyable, unless we have something very important to do and instead of doing that, we’re just browsing through Pinterest.

This feature will go live on today and will be available on iOS, Android and the web.

For more information, click here.


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Rachel Issac
Rachel Issac, very much like Jon Snow, knows nothing. She likes to sleep, read, write and watch TV. Asymmetrical things bother her and she currently uses her spare time to write for