Samsung to Focus on Mid-Range Phones, Cut Down Total Shipment in 2016

According to reports, Samsung is going to lower the shipment of its smartphones in 2016 by 12%. This means the company would be shipping about 420-430 million units next year. Samsung is going to focus less on its high-end S series, and more on its budget and mid-range phones. The J series and the A series ensured that Samsung performed well in 2015. However, the year also saw a fall in the over-all demand of smartphones globally.

While Samsung still continued to be a leading smartphone manufacturer despite the falling demands, the company is altering its course a little next year. There will be some new additions to the Samsung Galaxy A and J series. There are also big plans for the company’s flagship phones. Galaxy S7 and S7 Edge, expected to arrive in 2016. Watch this space for all latest developments.